World Beer Consumption - 1207 Words

Claudia Ruiz October 3, 2011 MGMT 80- International Business Written Assignment: The World Beer Industry Beer Around the World Approximately, 100 billion liters of beer are consumed around the world every year (Olfir, 2007). The worldwide growth rate of beer consumption has been recorded for the past 19 years (Kirin Holdings, 2005). This, however, is not to say that the beer consumption around the world is alike. The alcoholic beverage consumption levels around the world and the rates at which these increase vary from one country to another. For example, in India the annual consumption of beer is .5 litters per capita (Gupta, 2007), where as in Czech Republic, the consumption of beer is 156.9 liters per capita per year†¦show more content†¦Although the industry could possibly help the economic stability of a country, I believe it does a greater harm to the different nations. I believe that one possibly solution that would allow the beer industry to prosper without causing much harm, is if as they enter a nation to introduce their product, they help create programs that educat e people on the consumption of alcohol. I believe that if people are educated on the subject matter and know the consequences of drinking this product, they will continue to consume the beverage but being more responsible. This, in my opinion, will not have a negative affect on the beer industry. Another way that a nation can prevent the consequences of alcohol consumption caused by worldwide brewers is by creating greater taxation or other barriers that would hinder the production and selling of beer in their nation. This scenario, however, might be one that the beer industry might one to avoid. Unlike my first suggestion, this would have a greater negative impact on the industry. Such situation would lower sales in the given country affecting the revenue of the company. I also believe that although the rate of alcohol consumption in many developing countries is increasing, these rates will begin to slow down. Although, as mentioned earlier, economy prosperity may help increase the levels ofShow MoreRelatedWhy The Chinese Market Is Responsible For The Consumption Of A Quarter Of The World s Overall Beer1897 Words   |  8 PagesChristine Bigham Bringing Beer to China On the surface, bringing beer to China seems to be undoubtedly a good idea. The Chinese market is responsible for the consumption of a quarter of the world s overall beer volume. Also, a tenth of the revenue from the beer industry can be traced to the Chinese market. The Chinese beer market is so massive it seems like a sure-fire way to generate an increase revenue for any beer company. The Chinese market seems so viable that many western brands are lookingRead MoreDescriptive Essay : Mba Trip Abroad1725 Words   |  7 Pagesthe cafà ©, having beer; they looked so happy and content. 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